As a transformational speaker and coach with over 20 years of experience in speaking, teaching, and coaching, I specialize in helping individuals and organizations navigate change and achieve meaningful results. Through The Structured Shift Solution—a system that integrates relational neuroscience, universal laws, and strategic change management best practices—I empower clients to turn challenges into opportunities for growth. With a diverse background in education, IT, and leadership development, I bring a multi-industry perspective to understanding how people and systems work together. My passion lies in bridging the gap between complex challenges and practical, empowered action, whether guiding leaders through organizational change or supporting individuals in their personal and professional transitions. What drives me is the transformative “aha” moment—when someone realizes they are not stuck but instead equipped with the tools and resources to move forward. Known for my structured yet compassionate approach, I create safe spaces where brain science meets actionable strategy, fostering clarity, confidence, and lasting progress.

Nicole Lance is a well-known executive coach and internationally certified life coach best known for working with individuals and teams who are ready to make courageous transformations. Having spent almost 13 years in local government before wrapping up her career as an Assistant City Manager for a community of 140,000, Nicole now spends her time coaching, speaking, training, and facilitating. She is a co-founder of Arizona Women Leading Government and proudly serves on the board of Arizona’s Children Association, a statewide adoption/foster care/youth behavioral health services agency with a particular focus on LGBTQIA+ youth. She is also a member of Fighter Country Partnership, a group that provides support for the active duty women, men, and families of Luke Air Force Base. Nicole is an Arizona native happily married to her husband, Sean, a high school teacher. She is a proud stepmom to a U.S. Navy Sailor and also a mom to a 5-year-old. Nicole recently released her first book, Awesome on Your Own Terms: Stop Shoulding and Start Succeeding, which hit #1 in multiple categories on Amazon. She spends her free time trying not to step on the Legos her daughter leaves dangerously hidden in the carpet.

Veronica Bahn is a dynamic business leader and passionate connector based in Phoenix. With 35+ years of experience in advertising, marketing, sales, and website creation, she is the driving force behind Transform My Social Media, LLC. Veronica’s mission is to help clients

“Be So Visible You Can’t Be Ignored.™”

Veronica is a sought-after speaker on Canva as a marketing tool, utilizing its features to save entrepreneurs time in content and graphics development for social media and marketing.

Her expertise has gained attention and led to invitations to speak at industry events and conferences.